Daniel de Paola

DANIEL DE PAOLA

Available

for Staff/Lead Product Designer roles and select consulting projects.

Marketplace

WatchBoss

Staff Product Designer

2023

Challenge

A sophisticated, user-friendly interface for an upscale timepiece marketplace, which I meticulously crafted in close collaboration with the CEO to discern and implement client preferences.

Overview

Zero to none references of product discovery, based on project requirements of what the MVP should look like. Focused on the watches images and details, using fullscreen zoom images and light/dark themes. The client has a Software house, focusing primarily on SaaS products, but they have all kinds of clients. They're looking for an experienced UI Designer to join the team and be the go-to person for all things UI. You'll be working directly with the development team and Technical Writer on translating requirements into Wireframes.

Solution

My design process with this particular project was to embrace the luxury and the high prices of the watches. With that in mind I started to gather information about some models on its brand's websites and also, capture images to use as placeholders.

The result

Using Dribbble and Mobbin as guidelines for my mood board, I started to research visual references on Dribbble and product references on Mobbin (Facebook and other eCommerce apps). The first round of explorations had a negative feedback from the client: "We need more lust, more luxury vibe". So, change of fonts, change of colors, more silver, more gold and the option to work with dark and light themes as well.

Next projects

B2B/B2C

Soneil Spark

Staff Product Designer

2023-2025

Explore

0 -> 1

ZipSmart.ai

Lead Product Designer

2023

Explore

Available for staff/lead product designer roles and select consulting projects. Also willing to relocate.

Get in touch

Custom made in Framer by me