Client
Toptal
Overview
Zero to none references of product discovery, based on project requirements of what the MVP should look like. Focused on the watches images and details, using fullscreen zoom images and light/dark themes. The client has a Software house, focusing primarily on SaaS products, but they have all kinds of clients. They're looking for an experienced UI Designer to join the team and be the go-to person for all things UI. You'll be working directly with the development team and Technical Writer on translating requirements into Wireframes.
Client
Toptal
Industry
Marketplace
Service
Mobile App Design
Product Design
Digital Design
Duration
4 Weeks
The Challenge
All things UI for multiple projects Design high-fidelity wireframes for development
The Solution
My design process with this particular project was to embrace the luxury and the high prices of the watches. With that in mind I started to gather information about some models on its brand's websites and also, capture images to use as placeholders.
The Result
Using Dribbble and Mobbin as guidelines for my moodboard, I started to research visual references on Dribbble and product references on Mobbin (Facebook and other eCommerce apps). The first round of explorations had a negative feedback from the client: "We need more lust, more luxury vibe". So, change of fonts, change of colors, more silver, more gold and the option to work with dark and light themes as well.
