Selected Work

A selection of product design projects across SaaS, fintech, mobile, and AI.

Case Study

Bulld from scratch, using Lovable and Claude

AI + Content creation

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DualCapture

Role

Founder

Why

To solve a problem for my wife

What

I build an iOS app from scratch using AI

Case Study

Bulld from scratch, using Lovable and Claude

AI + Content creation

•

DualCapture

Role

Founder

Why

To solve a problem for my wife

What

I build an iOS app from scratch using AI

Case Study

Redirected a stalled 0→1 launch by cutting the marketing site and pitching freemium instead — letting the product sell itself and shifting the entire strategic framing of the launch.

AI prediction for real estate market

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ZipSmart.ai

Role

Lead Product Designer

Strategic Framing

30% reduced scope

Business Impact

13% increased paid subscriptions

Case Study

Redirected a stalled 0→1 launch by cutting the marketing site and pitching freemium instead — letting the product sell itself and shifting the entire strategic framing of the launch.

AI prediction for real estate market

•

ZipSmart.ai

Role

Lead Product Designer

Strategic Framing

30% reduced scope

Business Impact

13% increased paid subscriptions

Soneil Spark

B2B/B2C EV Chargers

Soneil Spark

B2B/B2C EV Chargers

Main Project Image

Personal

AI Streaming Content Suggestion

Main Project Image

Personal

AI Streaming Content Suggestion

Qdeck

Large Investments Fintech

Qdeck

Large Investments Fintech

Landing Intl.

Beauty products eCommerce

Landing Intl.

Beauty products eCommerce

Main Project Image

Sparkr

Dating App

Main Project Image

Sparkr

Dating App

Mastering Diabetes

Diabetes Coach App

Mastering Diabetes

Diabetes Coach App

WatchBoss

Luxury Watch Marketplace

WatchBoss

Luxury Watch Marketplace

My Story

Explore my journey and learn what sets me apart in crafting impactful digital experiences.

About Me

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